Introduction

1.0  Introduction

      

Entrepreneurs and entrepreneurship are among the terms that are often cited by people since time immemorial. This term lead to various purposes or in accordance with the definition or understanding of each individual (Mahmood et al., 2010). In addition, these terms mean and different definitions to different entrepreneurs and leaders. For example, according to Kao (1995) believes that entrepreneurship is a process of wealth creation and entrepreneurs are individuals who are involved in this process. In contrast, according to Coulter (2000) sees entrepreneurship as a process in which an individual or group of individuals using efforts and intermediaries to seek opportunities to create value and growth by meeting the needs and wishes and it needs through innovation and uniqueness, no matter what source control there used (Mahmood et al., 2010).

                                                          

In addition, Coulter also said the entrepreneur is someone who creates and operates actively (Mahmood et al., 2010). In short, the entrepreneur can be defined as someone who runs a business is so successful with the motive of gain in addition to adopting practices that strategically to succeed (Mahmood et al., 2010), while entrepreneurship is a process of exploitation of new products by an entrepreneur.

Even though there are factors that encourage individuals to become entrepreneurs or entered into the field of entrepreneurship. This is because to become a successful entrepreneur is not an easy thing, then the individuals who want to become entrepreneurs have plans against the objectives and goals to be achieved to give support and encouragement to themselves to be able to face any potential risks, Among the factors that encourage entrepreneurs is goal achievement, safety, status, power, passion, and self-satisfaction.

So, entrepreneurs are considered successful when desires, goals and objectives of the venture themselves in the field of entrepreneurship has been achieved as planned (Mahmood et al., 2010). In addition, entrepreneurs prefer to act to carry out their duties without bondages others. This is because they feel the freedom of the fair of force or threat of loss in areas such as personal safety, the safety, economic stability and so on (Mahmood et al., 2010).

Furthermore, every human needs and respect their status. In other words, someone to take care of her status will strive to elevate himself in a more comfortable level and higher. Especially, when an entrepreneur will not be regarded as a successful if they are not able to improve their living status (Mahmood et al., 2010). Entrepreneurs also need the power to mobilize all resources to achieve the objectives that have been set (Mahmood et al., 2010). Finally, entrepreneurs are interested in the field of entrepreneurship will always work hard and be able to manage resources effectively (Mahmood et al., 2010).

Therefore, to distinguish an entrepreneur who has successfully and have achieved the goals set will have the characteristics of its own entrepreneurs. For example, among the characteristics of successful entrepreneurs according to the study McClelland is an initiative themselves, can see and seize opportunities, find information effectively, emphasizing the quality of work is high, to commit to an agreement, have systematic planning, solving problems creative, high self-confidence, to convince others, and use strategies to that effect (Mahmood et al., 2010).

The Characteristics of Successful Entrepreneurs

2.0       The Characteristics of Successful Entrepreneurs

2.1       Creative &    Innovative – Noor Neelofa Mohd. Noor

            Noor Neelofa is that name familiar in our society. She is a celebrity television and also the owner of Neelofar Hijab. At a young age Neelofa has made a name and a young millionaire. Neelofa was from Kelantan and also has a blood descendant of hybrids. Since the age of 18 years Neelofa has handled business blog and its business is growing rapidly. She also has a Bachelor of Business in International Trade & Marketing. Therefore, she uses her skills to start a business hijab since eight years ago. (ku, 2012)

Feature entrepreneurs exist in Neelofa is creative and innovative. Because she already hijab who want to look stylish and modern is one of the reasons why she opened her own business according to her taste lid wished. She made a lid design is not only to benefit alone but she wanted the wearer look stylish and elegant while wearing a headscarf. Creating a business of hijab is very profitable because the lid has many people migrants to wear hijab, especially the artists. Although wear hijab, the wearer not necessarily look beautiful and stylish. (Online, 2016)

Formerly lid designs in the market is very limited and not many others who make this business of hijab even scarves at that time to wear it takes quite a while to set up. Therefore, she made a research and created her own beautiful scarves, stylish and easy to wear anywhere. Between her lid collection scarf is instant shawl is a shawl that has an attractive design and unique. Many are interested with the style design especially suits the young as they want. Neelofa also very focused on the quality and purity scarf output for customer comfort while wearing. Now, its products have reached Turkey, Iran, Japan, the United States and 30 other countries. This is a huge achievement and pride for her as a young entrepreneur and owner of Neelofar Hijab. (online, 2015)

Neelofa also like to share the success of her business to the public through social networking sites like Facebook, Twitter and Instagram belonging. She also had very many followers and gives a bonus for her to expand her business knowledge and the way she works. For her social networking site easy to tell and share their knowledge with the public because most people are savvy and know how to use gadgets. All information can be found only in the fingertips. (online m. , 2016)

She also shared a few tips on her success with the public. Among them start with a dream and have clear goals for success. Each person must have had dreams and ambitions to be achieved. Before that, start with a dream and the desire to put to great lengths to get what you want. Therefore, scarves brand Naelofar Hijab has achieved sales of RM 50 million in 2015, and as a result doubled from what it seems. All product sales charge prices not exceeding RM 100. All walks of life can use and get Neelofa products. Hijab Naelofar not only have 700 distributors nationwide, even in Singapore, Brunei, London, Australia, and the United States. Her success can be proud because at a young age she has become a successful entrepreneur. A young age is not a barrier to us becoming a successful entrepreneur, but this age is what should we use to mobilize your energy and work hard to achieve what you want. (online m. , 2016)