Influential – Vivy Yusof

 2.2 Influential – Vivy Yusof

            Normally, entrepreneur can defined as person who designs, launching, and running a new business for community and supplier. Entrepreneur also can involve with a range of activities that provide goods and services to customers, and average to make a profit for their business. As succeed an entrepreneur, it should have an influential in their selves to make a new social design and business for customers. Entrepreneur should focus on social cultural if they are supposed to have a good customer and supplier that to be influenced. Based on the book Teks Pra-U STPM Matrikulasi Pengajian Perniagaan 1:

                                    

“Persekitaran sosiobudaya adalah institusi seperti keluarga dan masyarakat yang mempengaruhi nilai asas, persepsi, kegemaran, dan gelagat pengguna”. Pengajian Perniagaan 1, (m/s 15- Bab 1).

This is means, individual or entrepreneur which create and launching a new product are normally involved with the situation they ever existed and needed but there no one made it. Based on a young entrepreneur and which now a day can people call her as a young fashion icons, Vivy Yusof. This owner’s of Fashion Valet is built by her own homegrown fashion empire from the experiences during studies in School of Economic, United Kingdom. She totally had a different education background from fashion but she never giving up to create a something product that people can used and love. Based on their experiences which loves shopping and using a branded design fashion, Vivy Yusof and her husband built and create a fashion that customer can buy in a simple platform, internet and websites. Nowadays, Fashion Valet definitely was successful to influent all designer and customers to have their product and icon for community especially love a fashion.

As fashion icons, Vivy Yusof or Vivy Sofinas Yusof had 16.3k followers on her Tweeter and 472k followers from Instagram. Her fashion style also influenced too many celebrities such as Scha Al-Yahya and other in some countries like in Brunei, Singapore, Indonesia, UK, and German. In 2014 Fashion Valet get the return from their customer as much as RM10 million on that years. Vivy Yusof successful made a new empire fashion with her style that everyone who loves the fashion adores it.

If we are looking at the opinion from Malaysian people a long time ago, when fashion and entrepreneur still not accepted, they believe entrepreneurship was nothing. Buts, nowadays our economics are concerned by entrepreneur. According to a June 2013 report by the World Bank, Malaysia ranks 6th in the world in the Ease of doing business index, Malaysia's strengths in the ranking includes getting credit (ranked 1st), protecting investors (ranked 4th) and doing trade across borders (ranked 5th). Weaknesses include dealing with construction permits (ranked 43rd). The study ranks 189 countries in all aspect of doing business. In the investor protection category of the survey, Malaysia had scored a perfect 10 for the extent of disclosure, nine for director liability and seven for shareholder suits. Malaysia is behind Singapore, Hong Kong and New Zealand in investor protection category of the survey. (Wikipedia, Economy of Malaysia).

Entrepreneurs are not just benefit solely but as a person who created for people a new branch of jobs. This industry actually created a lot of job opportunity for such as marketing, accounted, sales girl or man, promoter, stored, and others. For Example, Vivy Yusof who’s the owner of Fashion Valet still explore a customer services, store manager, stored supervisor, digital marketer, fashion buyer, Head of Human Resource and Administration and many more because Fashion Valet definitely succeed to open a few of their branch outlet in Malaysian.  “Entrepreneurial business is more important in creating jobs than the size of the business”. (Principles of Management. 2015)

Based on the main topic, Fashion Valet or Vivy Yusof is between the largest entrepreneur manage to get an attention from the famous actress which want and loves about fashion for such as the branch from Naelofar by Neelofa and Scha Al-Yahya.  To start a business is not an easy job. As an entrepreneur, they might have a great and clear idea of how to turn it into a successful of business. On the other side, to have all of it, the overall performance of entrepreneurial organization mainly depends on how effective formulation and implementation of business strategy. In other words, a good business must have come from an entrepreneur and all employees will enjoy the jobs. The great company is working successfully with joy of employ.