Visionary – Rozita Ibrahim

2.4     Visionary  – Rozita Ibrahim

            Rozita Ibrahim as a successful entrepreneur in the field of beauty products Sendayu Tinggi. She started dealing from the bottom again, due to the poor state of his family is too poor to buy milk children that cannot afford, and cannot even save one of his children who are sick at the time for not being able to get the treatment and its poor lifetime make Rozita Ibrahim separated from her husband. Next, she went to the city to find work as her children are still small at the time. (Fahmi, 2012).

In addition, Rozita prefer to be called Ita, told how she started his business of beauty products using natural environment around us as a test in advance and capitalize RM 400, she started the herbal formulation. For example, she used himself as a model test for her product with her own body fat by 3 times and managed to lose the election with herbs. (Artikel keusahawanan, 2016).

Various obstacles that had to be encountered by Rozita Ibrahim, through her life story that difficult at that time to try to get up out of trouble, how she set up and marketed products and famous in Malaysia and abroad. With the spirit of children who are beside her and not easily discouraged make Rozita Ibrahim always on the forefront.

Consequently, in order to become a successful entrepreneur is not easy if you do not face any risks, challenges and obstacles in life entrepreneurs. Because to start a business must start from scratch were not all men will rise up if not start from scratch. Next, a successful entrepreneur must have the characteristics of entrepreneurship in every entrepreneur. What can we see features on Rozita Ibrahim was a visionary or foresight. Because she is not a weak woman and not have principles, what is done by his very serious.

She change the perspective of the society that a woman is weak and does not have anything to succeed. The key to success is to love his children, in life there must be principles and vision as the power to succeed. Without the vision and principles, then there is nothing to boast of ourselves.

In addition, a successful entrepreneur must have a variety of positive qualities to go ahead. An entrepreneur has a vision that is able to face the challenges in starting a long way in business. When vision and principles are clearly what we want, anything we do will succeed, it depends on us who want to succeed instead. Rozita Ibrahim market product Sendayu Tinggi and she continues to progress in the future without the past and everything do must be with the right intentions.

"The ladder of success" only people who are persistent and want success wants answered the challenge. If we want to succeed not necessarily rich people only ever before, people are definitely hard to be successful if they work hard to achieve success. Mrs. Rozita Ibrahim a successful woman entrepreneur until now in the business of beauty products Sendayu Tinggi. With the growing desire within us, is able to make a person to be successful. For example, Mrs. Rozita Ibrahim infuse the spirit within his to succeed in business even can provide children with a good education and affluence.